Sunsilk Hates Curly Haired People, They're Hairists!

On the back of one of the new Sunsilk shampoo bottles:
"Rasa malu kerana rambut kerinting?"
"Pada satu masa rambut anda nampak cantik, lulus dan sempurna, tapi tiba tiba... kerinting!"

For the sake of my international readers (cheh...), the English translation:
"Feel ashamed of your curly hair?"
"Once upon a time, your hair looked beautiful, straight and perfect, but all of a sudden... CURLY!"

Now, tell me what in the world are they trying to say? Are they saying that curly haired people are *gasp* ugly? imperfect? How dare they! These big companies think they can just waltz in and say that straight hair is the bomb and everything else is mother goose? Think they can just sway the young into these fallacies of what types of hair is better? In the words of my old college friend from KDU, Chan Hsein Loong: TOO MUCH!

Or... maybe they just haven't seen how freaking cool and awesome and beautiful and talented these curly haired people are?