Let Me Introduce To You A Friend Of Mine - Gestalt

So this is the assignment that I finished early. Its about the Gestalt Principles - Similarity, Proximity, Closure and Continuation. I decided to whip out the camera and finish up my assignment with it. I came up with 4 final pictures that fit those principles nicely. Lecturer was happy (read: impressed) and I could move on to other work early. Works both ways.

All in all this assignment has a value of more than $4,000 counting the iPods and Walkman. Fruits cost me $5. Toothpicks and stapler, both $0. Below each picture I've include all the bulls**t rationale (that we have to provide with our work) for any interested soul, itching to see the innards of a Visual Communication project.


Proximity
"Move Over Grandpa"
I wanted to depict how mp3 players have taken over portable cassette players and what better way than to put a couple of iPods and line them up facing away from a Walkman? This principle is shown by the iPods standing together as well as the distance between them and the Walkman.


Similarity
“A building made of sticks”
My intention was to bring your eyes to see a big picture that was formed by small, seemingly insignificant objects, in this case, it would be the toothpicks forming a fragile building. There are no other elements for the viewer, just the toothpicks and how in all its mundane repetition, a bigger, more significant picture can be seen.


Closure
“Froots”
Closure is all about leaving something to the imagination, it is all about having an image so incomplete that it seemingly doesn’t make any sense until you realize that it does resembles something, and then it all makes sense. I chose fruits because I wanted something natural, something that would offset the other pictures in terms of the feelings that it gives. There’s something about fruits and I think it is a good choice to represent this principle. It is something that everyone would know and be able to relate to. And that is what this principle is all about, being able to see the picture through the eyes of familiarity and experience.


Continuation
“Damn Staples”
Follow the staples and you’ll see that it comes from a stapler. Lame? But point proven! It is a simple illustration of following something till it reaches the point of origin. It could’ve been applied to many situations, bread crumbs leading to the slice of bread, cookie crumbs leading to the cookie, biscuit crumbs leading to biscuits, but I decided staples would just be easier to clean up.